Email FLOW PROJECT

This is a set of email flows designed for Wakakuu, a fashion e-commerce marketplace offering premium brands and curated edits. The goal is to create a seamless brand experience across every touchpoint, welcoming new users, recovering abandoned carts, and re-engaging loyal customers.

Flows included: Welcome Series · Abandoned Cart · Abandoned Checkout · Post-Purchase · Cross-Sell · Back-in-Stock · Winback 

The visual approach is clean and editorial, mirroring the brand’s premium identity. Neutral tones, high-end photography, and a minimal layout support a timeless, elevated look while maintaining a clear CTA hierarchy and smooth user experience across devices.